JobStreet.com has urged employers to be more creative in attracting talents. The online recruitment portal’s country manager for Malaysia, Chook Yuh Yng, said it was no longer sufficient to attract talents only through financial benefits or incentives. “Companies need to be more creative by using strategic and unique approaches that differentiate them from their competitors,” Chook said.
Chook said companies need to understand current trends to compete for talents. They need to communicate effectively what they have in store for their employees. Career development opportunities were the most sought-after factor when people look to join a company, she added.
This was clearly indicated in a Jobstreet.com “Top 10 Companies 2017” survey, which saw the participation of over 10,200 respondents. The survey also showed that “benefits and incentives”, as well as “salary”, were also important for individuals deciding to join a company.
Additionally, the survey asked about challenges perceived by those working for a top company. The topmost consideration was for “company politics”, followed by “difficult to perform as expectations are higher” and “harder to get noticed or promoted”.
However, Chook noted that workers need to build up their communication skills and ability to think critically. “Talents need suitable industry skills when applying for a job but problem-solving skills are more important.”
Google Malaysia is the only technology company in the survey leading as the top company Malaysians want to work for. The Malaysian company of the US tech giant came in first, up two levels from last year’s survey. Government-linked company Petronas came in second, and Shell third, in the survey.
Speaking on the company’s strategies, Zeffri Yusof, head of communications at Google Malaysia, said Google looked at a few aspects when a new person came to work. “The X-factor is ‘Googliness’. It is different for every person, so it is unique.”
The survey also saw a debut by Eco World in the top 10 list, with Public Bank dropping out of the top favourite companies. Other Malaysian companies in the top 10 are Sime Darby (4th), AirAsia (5th), Maybank (6th), Nestle Malaysia (7th), Intel Malaysia (8th), TNB (9th) and Eco World Development Group Berhad (10th).