Editor’s Picks: 7 September 2017

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  • Malaysia Establishes Foreign Business Chamber In The Philippines
  • AirAsia Bags ASEAN Business Award 2017
  • Malaysia Has Strong Fintech Development In ASEAN – CIMB
  • Large Malaysian Exhibitor Contingent At Cologne Food Fair
  • Business Event Leaders to Debate on Latest Trends
  • Gamma Partners Viber to bring optimised ad formats to brands, agencies and media buyers
  • Manage your business listing without leaving Google Search

Malaysia Establishes Foreign Business Chamber In The Philippines

Malaysia is the first ASEAN country to establish a foreign business chamber in the Philippines aimed at cross-promoting the vast opportunities that are yet to be tapped between the two countries. Membership in the Malaysia Chamber of Commerce and Industries Philippines, Inc (MCCI), an idea mooted by the Minister of International Trade and Industry Datuk Seri Mustapa Mohamed, will be open to both Malaysians and Filipino companies and professionals, the ministry said in a statement today. MITI said in 2017, Malaysia’s total trade and investment with the Philippines continue at a modest level but remain steady. For the half year of 2017, Malaysia’s total trade with the Philippines increased by 28 per cent to RM12.47 billion from RM9.75 billion recorded in the same period last year.

AirAsia Bags ASEAN Business Award 2017

AirAsia Bhd has bagged this year’s ASEAN Business Award (ABA) for Priority Integration Sector – Tourism, for its outstanding performance in the region’s priority integration sector of tourism. Group Chief Executive Officer, Tan Sri Tony Fernandes said ASEAN integration was about people as much as it was about policies. “It’s not just about having a community on paper. It’s about experiencing first-hand how others live, creating new jobs in travel and tourism and forming new supply chains by connecting places that have never been connected,” he said. He noted that air travel did this and more and AirAsia carried 13.4 million people within ASEAN last year.

Malaysia Has Strong Fintech Development In ASEAN – CIMB

Malaysia’s financial technology (fintech) development is strong compared to other ASEAN countries, said CIMB Group Holdings Bhd’s Chief Fintech Officer, Olivier Crespin. He said the country’s strategic location allowed it to reach the ASEAN market with a population of 650 million, which provided a huge opportunity for the local fintech industry. “If you compare Malaysia with Singapore, Malaysia receives a higher number of fintech investments, which has been quite successful,” he said. From the regulator’s perspective, Crespin said Malaysia had done a lot in developing the fintech services, including creating the sandbox while the implementation of application programming interface (API) and the e-know your customers (eKYC) process had set up the foundation to benefit the customers. He said sandbox was a testing environment that isolates untested code changes and outright experimentation from the production environment or repository in the context of software development including web development and revision control.

Large Malaysian Exhibitor Contingent At Cologne Food Fair

One of the biggest-ever contingent of Malaysian exhibitors of food and beverage products is expected to participate in the forthcoming Allgemeine Nahrungs- und Genussmittel-Ausstellung (ANUGA) 2017 trade show in Cologne, which kicks off on October 7. A total of 56 Malaysian exhibitors — there will be 40 exhibitors participating under the umbrella of the Malaysian External Trade Development Corporation (MATRADE) — will vie with competitors from around the world for a share of the global food and beverages market. The ANUGA fair is held every two years and is considered the biggest food show in the world.

Malaysia Business Events Week to Target Event Leaders

A collaborative and united business events industry will come together at the Malaysia Business Events Week (MBEW) 2017, to be held from 11–13 September 2017 in Petaling Jaya, Malaysia. Themed Our Future by Design: Accelerating Transformation”, the event aims to speed up the process of transformation and growth of existing business events industries to help draw more knowledge and business opportunities to Malaysian shores. This would be the event’s third edition after it was first organised back in 2014. Organised by Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture, Malaysia, the event will also serve to create a platform for all stakeholders of the business events industry to converge, communicate and debate issues that impact on the future growth and sustainability of the industry.

Gamma forges strategic partnership with Viber to bring optimised ad formats to brands, agencies and media buyers in Asia

Gamma has announced a strategic partnership with Viber that will provide high quality, optimised and interactive ads to brands, agencies and media buyers in Asia. Gamma’s SSP platform will raise more demand for Viber’s premium inventory programmatically, through hundreds of ad partners and networks. By utilising Gamma’s proprietary technology and premium inventory, agencies can access display and video ads on both mobile, desktop and applications that can significantly increase their brand presence. Dirk Jacobs, Managing Director, Gamma said: “Asia is increasingly becoming digitalised, and consumers have fuelled the growth of cross platform consumption for advertisements. We are thrilled to be working with leading communications provider Viber to ensure that their inventory are fully optimised and achieving their monetisation goals together.”

Manage your business listing without leaving Google Search

Businesses succeed and grow when they reach new customers online. 84% of Malaysians searching the web to find local information, and with more than 70% of them are online using smartphones, it’s important to have a high quality presence that showcases what makes your business unique. When people get to know your business, they are more likely to become customers. Businesses with complete listings on Google are twice as likely to gain customer trust, 38% more likely to attract in-store visits, and 29% more likely to see a purchase. Google has created a simple, easy-to-access business dashboard right in Google Search that is currently rolling out globally. Just find your business on Google Search, and you can complete and enhance your listing, share photos and posts related to your business, and see how many views you’re getting.

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