Alliance Bank Malaysia Berhad (“Alliance Bank”) was recognised for its “Excellence in SME Banking” by IDC Financial Insights at the seventh annual Financial Insights Innovation Award (FIIA) ceremony held at the Asian Financial Services (AFS) Congress in Singapore.

This year, there are 10 winners and one special mention award. Alliance Bank Malaysia Berhad (“Alliance Bank”) was recognised for its “Excellence in SME Banking”. The Bank’s submission was among 172 high-quality entries received from leading banks across the Asia/Pacific (excluding Japan) region.

Alliance Bank has undertaken a number of strategic initiatives to transform its SME Banking’s customer relationship and growth model, in line with its long-term aspiration to be “The Best SME Bank in Malaysia”. To realise its aspiration, the Bank has combined back-to-basic, old-fashioned relationship management powered by advanced analytics and a best in-class CRM system to serve the needs of SMEs holistically and to ensure the delivery of an unrivalled customer experience.

For more information about the award, please visit http://www.ap.afscongress.com/2012/#FIIA