Altair Engineering Sdn Bhd, a wholly-owned subsidiary of US-based simulation technology and engineering services company, Altair, posted a record growth in sales revenue for the Southeast Asia region of over 40 per cent in 2015. The drivers behind this record growth is the increased adoption of the company’s Simulation Engineering and HPC solutions by both new and existing clients. “Demand for Altair’s solutions in the region grew significantly despite concerns about the economic situation. This upbeat sentiment provided momentum for our strongest revenue growth in three years,” Altair’s Managing Director for ASEAN, Mr Srirangam Srirangarajan. Commenting on the company’s strong results, Srirangam explained, “Altair’s success was the result of both, our innovative simulation technology and flexible licensing model. With the addition of the solidThinking range of products, Altair is also making steady inroads into new verticals like architecture, construction engineering, casting, system design to name a few.” In 2015, Altair experienced a stable growth in the automotive market, the company’s biggest sales contributor. Meanwhile demand from other markets – defense, aerospace, heavy engineering, consumer goods and manufacturing – accelerated as companies in these verticals continue to look at technology providers with specialized domain skills to s olve their real life design challenges. “As companies in the region strive to move up the value chain and transform their product offerings, it opens up greater business opportunities for Altair. More and more organizations in the region are using simulation to innovate and define the direction of product design. Simulation solutions are more than a tool; they allow organizations to experiment with renewed design ideas, new composite materials and lead on a path to cost-effective manufacturing,” explained Srirangam. Altair believes by applying simulation engineering technologies upfront in the design process, even in the architecture and construction engineering space; architects and design engineers will be able to develop innovative and creative designs, without compromising performance and functionalities. Commenting on the local market, Srirangam believes Malaysian companies will take the lead in adopting simulation engineering technologies to drive design and product innovation. “ As the Malaysian government pushes the creativity and innovation agenda, simulation based engineering will be the backbone of product innovation, making a difference in every aspect of product design, validation and testing. This is what will ensure organizations moving up the value chain. Malaysia’s prime industries such as automotive, consumer goods and related are domains where simulation engineering makes a real difference,” said Srirangam. To help local businesses produce reliable products quickly while keeping costs low, Altair recently released the HyperWorks Unlimited (HWUL) solution which comes with a unique licensing model. The solutions allows companies to focus on their core strength and business domain, while Altair takes care of their entire simulation and HPC needs, including hardware, software, services and more. Its lease based model ensures that the most recent updates and latest versions are always available to the customers at no added cost. In addition to simulation engineering and HPC solutions, Altair will be releasing a cloud-based analytic solutions targeting businesses in the power and utility sector. “Utility organisations today are facing new business challenges, from smart-grid initiatives and green energy mandates to regulatory compliance, coupled with the need to have better RoI on their infrastructure investments, as well as ensuring high-levels of customer service.” “This new generation, plug and play business intelligence software, known as Envision, is able to help utility companies gain better insights into their operations and customer demands. This will promote informed decision making as well as improved customer experience through strategies like rate schedule analysis and optimization,” Srirangam said.