To raise awareness of the potential for mobile technology to enable small businesses, APEC has launched a mobile video competition inviting small business owners and aspiring entrepreneurs to share their stories about how they have used mobile internet technologies to develop and grow commercial ideas.
“Encouraging the engagement of small businesses in international trade is high on APEC’s agenda,” said APEC Secretariat Executive Director Alan Bollard. “Mobile technology is a powerful tool to support the growth of micro, small and medium enterprises, which make up more than 97 per cent of all businesses in the Asia-Pacific.”
The creator of the winning one-minute mobile video submission will be awarded a trip to Lima, Peru to meet with CEOs at the APEC CEO Summit on 17-19 November and the winning video will be screened during APEC Economic Leaders’ Week.
“For many people in the region, mobiles are their one and only computer,” said Barbara Navarro, director of policy strategy and operations for the region at Google, which is partnering with APEC to support the initiative.
“Mobiles have changed the way we live our lives — and they are also helping small businesses in the region to find new customers and grow,” she concluded.
To participate in the APEC Video Contest, visit http://www.apec.org/Videocontest2016.aspx