Astro Radio has officially launched MELODY FM, a new Chinese radio stations. MELODY FM started its broadcast on 15 August 2012 and it caters to listeners between the ages of 35 to 49 years old, with topics and features of mature interest, including current affairs, lifestyle, health, wealth management, career, travel, parenting, household tips and drama. Its content is presented in Mandarin and Cantonese, playing Chinese songs from 80s to 2000.
This Chinese radio station offers listeners “A Fresh New Perspective With Heart” as tagline and it is presented by a line-up of well-known personalities like Vivian Tok, Chui Ling, Chun Pin, Dragon Loong, Phoebe Yap and Wen Kang. Besides well known in hosting, the announcers are also known for their skills in different fields. Thus, they have strong ability to share tips from current affairs, politics, financial, society and entertainment.
Each announcer is known for the forte to host different kinds of programmes. MELODY FM’s breakfast show, “Morning Boss” is hosted by the Vivian Tok and Chui Ling, sharing lots of infotainment with listeners on the way to work. On weekdays, 10 am, Chun Pin goes on air, sharing economic and financial insights. At 2 pm, Dragon Loong brings listeners around the globe with various topics, funny news and discussions. Phoebe Yap shares the benefits of adopting healthy lifestyle with listeners, on weekdays 5 pm. Meanwhile, Wen Kang takes listeners closer to their favourite artists with his knack in interviewing celebrities.