Deputy Minister Dr Ong Kian Ming being shown around an exhibitor's booth at Automechanika Kuala Lumpur
Now entering into its 11th edition, Automechanika Kuala Lumpur has established an esteemed reputation within the region’s automotive industry. Organised by Messe Frankfurt, this year’s event offers expansive international participation by hosting 293 exhibitors from 16 countries and regions. Many global industry players like AIMCO, Anchi, Aokly, AUTOBACS, CMC, FILM WORLD, FUJU UNITTA GESEL HEINZ, HEYNER, Kaller, LAUNCH, MATRIX, PHOENIX, Raybestos, SCHMACO, and XMFAN are joining this year’s event. Taking place at the Kuala Lumpur Convention Centre, the event was officiated by Dr Ong Kian Ming, Deputy Minister in Ministry of International Trade and Industry, who expressed his support to help the growth of the automotive industry. Dato’ Madani Sahari, CEO of MARii and Datuk Wan Latiff Wan Musa, CEO of MATRADE were also in attendance. The number of country and region pavilions this year has increased two-fold, showing a prominent increase in international participation at the show. The 2019 pavilions include China, Europe, Korea, the Middle East, Singapore, Taiwan and Thailand. This increase is an encouraging sign, allowing for even more opportunities for local businesses to connect, network and exchange business with some of the most influential names in the global industry. As well as being a platform for sourcing, training and entertainment, Automechanika Kuala Lumpur aims to showcase global trends through entertaining and auto-cultural experiences, as well as providing visitors with hands-on learning opportunities. The trade show also features both new and returning educational events for attendees. One such event is the new Fleet Management Conference that has been specifically tailored to meet the educational needs of fleet operators in the commercial vehicle sector. The popular Collision Repair Training Workshop will also be making a return. Representatives from I-CAR Australia will guide participants through a variety of hands-on demonstrations and theoretical discussions. Exhibitor’s have been carefully allocated into different zones dedicated to the exposure of the industry’s latest trends and automotive advancements. Of note is the IoT zone, which features both upstream and downstream companies from the industry to reflect some of how IoT technology is changing the automotive landscape. There is also the new Truck zone, which sheds light on the fast-growing commercial vehicle sector as a result of the sector’s growth potential in both Malaysia and throughout the region. The fair also features zones devoted to specific automotive product categories which include Parts & Components, Electronics & Systems, Accessories & Customising, Repair & Maintenance, and many more. Automechanika Kuala Lumpur 2019 is taking place until 23 March 2019.