Leading IT distributor expands middleware products portfolio to a wider market of ‘unconventional, non-SAP-based’ enterprise software customers in Malaysia

In furtherance to the recent announcement of its signed distribution agreement with SAP AG (NYSE: SAP), Avnet Technology Solutions, a global IT solutions distribution leader and an operating group of Avnet, Inc. (NYSE: AVT), today outlined its SAP® solutions business strategy for Malaysia. 

According to Chiew Yue Lam, general manager of Avnet Technology Solutions, Malaysia, the new distribution agreement aligns with the company’s local strategy to expand its middleware products portfolio targeting financial services industry (FSI) and mid-range small and medium enterprise (SME) commercial markets in the country. 

“Although SAP already has an established set of standard enterprise resource planning solution users in Malaysia, there are still big opportunities for growth,” said Chiew. “Avnet Malaysia’s strategy is to fill this gap by offering SAP analytical and converged infrastructure capabilities especially targeting the underserved market of unconventional and non-SAP-based enterprise software customers via our channel partners.”

He added that this move is expected to strategically expand SAP’s existing database and technology solutions customer base in the local market.

With 17 years of presence in Malaysia, Avnet has built strong local IT expertise by working with more than 600 channel partners.

Avnet Malaysia is currently involved in several SAP-related IT implementation projects in the Malaysian government sector. The company is looking forward to promoting SAP enterprise middleware and in-memory SAP HANA capabilities in that and other sectors.

Leveraging GST Implementation in 2015

Following the recent Budget 2014 announcement, local organizations are gearing up to adopt new enterprise software and upgrade their IT infrastructures to comply with the impending GST, which is expected to be rolled out by 01 April 2015.

Chiew ended, “The partnership with SAP is timely for us to embark on the new opportunities that come from this GST policy. Avnet plans to rapidly educate and enable a community of partners on the industry, sales and technical skills that can help local organisations solve business challenges arising from GST implementation.”