For the second year running, BFM’s Enterprise show will be running Pimp My Biz – a radio programme series where participants get their business revamped. To take part in the series, entrepreneurs and business owners need to submit their application with reasons as to why their business deserve to be “pimped”. Over the course of eight weeks starting April 5, Thursday at 10 am, they will be given an overhaul of their business from customer service, overall business, branding and marketing, social media, personal coaching, sales and legal. Key business coaches providing expert advice to the two participants include Action Coach Jeevan Sahadevan, Chris Tan from Chur Associates, George Aveling from TMI Consulting and other experts. BFM 89.9 said that companies seeking to partner with the established business brand targeted at entrepreneurs and business owners will find Pimp My Biz to be the perfect platform. The radio station also indicated that they are looking for sponsors who want to be associated with trusted and well-reputed brand.