Epsilon) To address this common branding challenge faced by SMEs and startups, the key initiative of the partnership is to provide a platform for companies to unleash their brand voice, by featuring their brand stories in the form of exclusive interviews, business articles, videos and brand partnership with other local business giants. SMEs and startups can now jump on the bandwagon to increase their company credibility and to position themselves as an industry expert. “We’re very excited to embark on this partnership journey with Bizlife as we share the same vision to create an ecosystem for SMEs and startups where they can flourish and strengthen their branding efforts, as well as providing a genuine online business platform besides the mainstream media to allow their brands to be seen and heard by their target market. Not only that, it’s very cost-effective for companies who have a limited budget but want to maximise their brand visibility through PR efforts,” said Stella Wong, founder of Brand Soul Malaysia. “Consumers are getting smarter and smarter nowadays. With digitization and information available everywhere, SMEs today have no other option but to establish their brand presence online with the goal of not only promoting their products or services, but to build relationships with their target market. If you refer to marketing statistics, 86% of consumers prefer an authentic and honest brand personality on social networks (Sprout Social, 2016). I believe it says a lot about what we should do as a brand consultant to ensure our clients outperform the market and to build a long-lasting relationship with their target market.” She added. “We’re thrilled to establish a partnership with Brand Soul Malaysia, one of the fastest growing branding consultancy firms with a proven track record of serving organisations of all sizes to achieve branding and marketing best practices. This partnership marks an important milestone, not only for Bizlife and Brand Soul Malaysia, but for SMEs and startups who want to raise the bar for branding, and to share their business growth journey to inspire more entrepreneurs and readers,” says Fann Hoo, co-founder of Bizlife. “Whilst our goal is to provide SMEs and startups a genuine online business platform to elevate their brand visibility and to tell a great brand story, we strongly believe that companies with good business ethics will create greater value as it translates to long-term sustainability. As such, only companies which have gone through a brand assessment monitored by Brand Soul Malaysia will be featured on Bizlife’s platform. They will be promoted as an ethical organisation that can be trusted with confidence.” She added. One of the initiatives that are already up and running is co-branding opportunity with well-respected listed companies in Malaysia. Brand Soul Malaysia and Bizlife are currently looking for ethical companies who want to increase publicity in the upcoming video interviews and news articles which will be published in the mid of September.