Novosol has something special to offer this Hari Raya- Ramadan season. Now, Brands & Advertising agencies can celebrate Hari Raya-Ramadan Revenues and Loyalty with moLotus Mobile Multimedia Database Marketing Solution. 

Coinciding with Hari Raya/ Ramadan season, Novosol Sdn Bhd has introduced its breakthrough advertising technology and service, moLotus for the Brands across Malaysia.

An independent advertising platform, moLotus, delivers your message – in various high impact multimedia formats, directly to your customers’ phones. It cuts directly through the advertising clutter and support interaction and responses; making it more effective than any other advertising medium.

Uniquely moLotus service reaches all Malaysians regardless of operators and works on all mobile phones. The brands can even manage their own campaign via the ‘Agency Edition’.

The moLotus service is ideally suited for loyalty greetings, driving product usage, up-selling, cross-selling and brand re-enforcement. It also caters to the customer acquisition and more sophisticated marketing tactics.

Minhaz Lokhandwala, CEO Novosol said, “We are targeting for major campaigns for the Hari Raya festive season.  With successful series of recent pilots we are confident that the service is well accepted by brands, agencies and consumers.  With our introductory pricing and offers, this is great opportunity for brands to delight their loyal customers while generating revenues”.

The recent campaigns have indicated that the moLotus generates a significantly higher recall and response rate, indicating it far more cost effective and efficient than other direct media platforms. The advanced tracking and reporting system of moLotus makes an extremely fine tuning campaigns and measuring ROI straight forward.