Samsung Electronics Co., Ltd, the number one worldwide brand of professional commercial display LCD products, showcased  the next generation of surface computing – the Samsung SUR40 for Microsoft Surface.

Made available in Southeast Asia for the very first time, the Samsung SUR40 features PixelSense technology, which gives LCD panels the power to “see” and respond to touch and objects without the use of cameras. The Samsung-Microsoft collaboration is now available through the Samsung channel and reseller partners in Singapore, Malaysia, Indonesia and Thailand.

Chua Hwee Koon, IT Head, Southeast Asia, Oceania & Taiwan, Samsung Electronics acknowledges that successful businesses and service providers are adapting to interactive information and merchandise, and with the availability of the Samsung SUR40 for Microsoft Surface, organizations can better communicate, collaborate, and connect with their customers and employees, he added.

Somanna Palacanda, Director, Microsoft Surface said The Samsung SUR40 for Microsoft Surface is an intelligent, specialized device, that can deliver highly-customized, engaging experiences that are impactful for businesses and customer engagement. They are eager to see the impact this innovative technology will have on a variety of industries.