In continuing its commitment to making a difference in the community, Dell recently raised RM111,945 for three different charitable organisations, House of Hope, Penang Cheshire Home and Sunshine Cottage Kulim, through its Charity Run & Ride and Family Day 2012. Dell’s 7th annual event was a record-breaking event as it saw more than 3,500 Dell employees participating in the Dell Charity Run & Ride. Through fund-raising activities such as the dunking of senior management into icy water and ‘Locks of Love’, Dell also managed to raise the highest ever amount of pledges from its team members. Besides the annual charity event, Dell is constantly looking for new ways to not only engage with the community but with our team members as well. For example, this year Dell included a ‘ride’ element to the run for the first time, where 57 participants cycled from the Asia Pacific Customer Center in Bukit Tengah to the Simon Wong Technology Centre (SWTC) in Bayan Lepas, Penang. In August 2012, the Dell MY Planet platform was also created to drive environmental sustainability awareness and to promote an environmentally responsible culture in Dell. Various activities have been conducted since then which have created awareness on the importance of recycling and turtle conservation. These activities organized by Dell Malaysia are aimed at building stronger communities, creating a supportive workplace, and promoting diversity and inclusion. After the run & ride event which saw the participants drenched in the heavy downpour, Dell team members and their families were able to spend some quality time together at the family day and food fiesta. There were also stalls offering delicious food and many fun-filled activities such as face painting, caricatures, sand art, clowns, inflatable balloons and even horse rides.