Following in the footsteps of China and the U.S., Southeast Asia is on the cusp of an E-commerce golden age. China is one of the most developed markets in E-commerce today and with the entrenched online shopping behavior it is arguably more developed than Western markets. However, can the butterfly effect take place in Southeast Asia (SEA) too? EasyStore, the Southeast Asia’s leading hosted E-commerce platform has just announced of partnering with MOLPay, Southeast Asia’s leading multi-currency payment gateway to serve the SEA small own-brand E-businesses. This partnership will first take place in Malaysia and proceed to other countries in near future.