APPIES Malaysia Marketing Conference
April 25, 2019 – April 26, 2019
APPIES Malaysia Marketing Conference on April 25 & 26, 2019 is all about Sharing, Learning and Excellence, in the form of a 2-Day Festival with the aim of raising professionalism and talent in the marketing industry. The fast-paced, no-fluff ‘4-6-10’ format of the APPIES is what makes it distinctive. It ensures that everyone who attends gets the maximum knowledge about marketing strategies across industries and regions in a very efficient and interactive manner.
APPIES Malaysia 2019 is almost like a condensed marketing MBA packed cleverly into a 2-day schedule. Attendees are free to pick which campaign presentations they want to attend based on their industry and interests as various sessions run concurrently and conveniently in separate halls in the same venue over two days. Only outstanding campaigns that have unique marketing success stories will go on to ultimately win the APPIES Gold or Silver Medals. With less than a month before the doors for APPIES opens, it’s now crunch time for those pitching. The panel of judges are already looking forward to the two-day event. After all, they are keen to see what sort of interesting ideas and innovations will be presented.
For Adam Wee Abdullah, Group Chief Marketing Officer and Group Chief Customer Experience Officer for CIMB Group, expectations must align. “This is [proper] guidance for both marketers and fellow juries. It is often during pitches that many consider the form and end-results as critical focuses. Always keep in mind that in a competition like the APPIES, participants and the audience want to learn; specifically, about the various strategies in use or tactics that can be deployed to solve various marketing challenges,” Adam noted. APPIES Malaysia 2019 judge Eric Wong, Chief Customer and Marketing Officer of Prudential Assurance Malaysia Berhad, shares similar views about looking beyond results. For him, the APPIES is a good platform for marketers as it reminds them to always consider: “How is this initiative a step forward [for brands]? Are they building [or reinforcing] important attributes that increase the value of my brand and business?”
So what are you waiting for? To attend the APPIES Malaysia Marketing Awards Conference, click here to register!