Based on thorough analysis of 2018’s forum feedback, the SME CEO Forum returns in 2019 to address the evolving challenges and threats to Market Access. This year, the forum brings with it insights on opportunities and advantages that SMEs can utilise to overcome difficulties in achieving new market avenues and diversification.

Based on the theme of “Market Access and Diversification”, the SME CEO Forum 2019 aims to spearhead the empowerment of the SME ecosystem. It has gathered renowned, highly-influential public and private sector representatives who are eager to share their knowledge and discuss ideas and solutions with participants.

Market Access

Part of an SME’s growth journey is adding new products and tapping into new markets bringing additional revenue over the short term, and long-term sustainable growth. Accessing a new market is one of the biggest challenges an SME can undertake. It requires a company to rapidly respond to evolving markets and potential obsolescence in a calculated manner that would leave a favourable impact.

Approaching Markets Through Export

With an ever-growing globalised economy, it is increasingly difficult to sustain growth with just the local market alone. With rapid advancements in communications and logistics, exports are not only viable, but essential to growth.

Research recently conducted, reveals that most Malaysian SMEs who export are focusing on markets beyond the Asia Pacific (APAC) region, notably, contributing to 82 per cent which by far exceeds the 55 per cent exporting within APAC.

With these challenges in mind, the SME CEO Forum will answer the following questions:

• What sets apart profitable and sustainable diversification?
• What are the tools and data necessary to make this decision?
• Who are the people who has done it in Malaysia?
• How to identify and harness the resources in making meaningful business decisions?

Click here to register now and discover your journey of market access and diversification!