One of the hurdles to success for entrepreneurs, regardless of how viable their business may be, is being able to properly manage the financial side of the business. With the arrival of a new accounting automation software called Financio, things are now a lot easier.

Developed by Asian Business Software Solutions Sdn Bhd (ABSS) with startups, micro and small businesses in mind, Financio is for users with little or no accounting knowledge, to manage their accounts with little or no outside help.

“Many startups and small businesses cannot afford or see the need for an accountant in the early stages. This is a risk as they can lose track of their financials and performance because they are flying blind and cannot be in control of a business if they don’t know what is going on,” said ABSS Chief Executive Officer Paul Conway at the launch of Financio in Kuala Lumpur today.

Financio is designed to be used by non-accountants, it is user friendly and does not require any accounting knowledge to operate. It also allows the sender and recipient of the transaction to communicate and share documents on the same platform. “And because micro and small businesses are crucial to local economies by generating income for families while creating job, products and services ABSS is also offering the basic version of Financio for free, for life, as our contribution to society,” he added.