Collaboration celebrates ingenuity and perfection

Fuji Xerox Co., Ltd announced on 19 June 2014 that it has become the presenting sponsor of Cavalia, an internationally-acclaimed theatrical production making its Asian premiere in Singapore on 12 August 2014. 

Cavalia can be described as an epic adventure, a fantastic demonstration of horsemanship that transports the audience into virtual atmospheres. Enjoyed by more than four million spectators across the world, Cavalia virtually reinvents the equestrian arts. Created by Normand Latourelle, one of the co-founders of the famed Cirque du Soleil, the show involves 50 magnificent horses and features 43 riders, aerialists, acrobats, dancers and musicians from all over the world. Set under the largest signature White Theatre Tent in the world at Bayfront Avenue, beside the Sands Expo and Convention Centre, Cavalia will thrill and entertain audiences of all ages.

 Fuji Xerox has selected to sponsor Cavalia as the show leverages cutting-edge technology to uniquely weave real-life demonstration of horsemanship with virtual imagery built upon state-of-the-art multimedia to give the audience a breathtaking hybrid experience. It echoes Fuji Xerox’s continuous innovation in its technologies to create values for its customers while maintaining harmony with the environment. 

“Fuji Xerox is proud to be the presenting sponsor of Cavalia as the show is built on a passion for perfection and originality that resonate with Fuji Xerox’s core belief in continuous innovations for the benefits of our customers,” said Masashi Honda, president and chief executive officer of Fuji Xerox Asia Pacific. “Through the sponsorship, we want to extend appreciation and hospitality to our esteemed customers for their support. At the same time, we also hope to make the show’s marketing materials come alive with our high-quality colour printers.” 

During the show, Fuji Xerox will leverage its new VersantTM 2100 Press, an entry-level colour press carrying high-end functions selected from higher models in a compact body. Designed for the professional printing market, Fuji Xerox VersantTM 2100 Press sets to meet rising demands in digital printing. As the presenting sponsor of Cavalia, Fuji Xerox will be using the press on site for Fuji Xerox customers, accentuating the vibrant show images with its enhanced digital image processing technologies.