Fujifilm Malaysia yesterday launched the latest iteration of its mirrorless X-series lineup of DSLR cameras, the X-T3. Featuring the 4th generation X-Trans sensor and a new Quad-core X-Processor 4 processing engine, the X-T3 is aimed at professional shooters, who demand uncompromising image quality and usability in even the most trying conditions. “For seven years, the X Series and its sensor – image processing engine combination have continued to evolve, with the company unveiling “X-Trans CMOS II” / “EXR Processor Pro II” in the X-T1, released in 2014, and “X-Trans CMOS III” / “X-Processor Pro” in the X-Pro2 and X-T2, released in 2016. The three generations of evolution have constantly advanced the X Series’ image quality and mobility,” said Fumiaki Sato, Managing Director of Fujifilm (Malaysia) Sdn Bhd. As an iterative improvement over the previous X-T2, the X-T3 further refines the X-series photo capabilities, with improved autofocus, faster continuous shooting, and high ISO performance. However, the X-T3 has vastly improved video capabilities over the X-T2, able to shoot 4K video at 60 frames per second. Paired with the newly-released MK line of Fujinon cine lenses, the X-T3 is also taking aim at the growing professional videography segment. With new entrants into the mirrorless DSLR scene from heavyweights Canon and Nikon, Fujifilm’s X-T3 comes at a time when photographers are demanding quality from comparatively compact form factors. Fujifilm’s X-series ecosystem of APS-C bodies and lenses is targeted at this demand, as opposed to the bulkier full-frame offerings from Sony, Canon, and Nikon. The X-T3 retails at RM7,388 for the body only and RM8,688 with the XF18-55 f2.8-4 kit lens included.