It is undeniable that consumer activism is playing an increasingly significant role in shaping the fortunes of businesses worldwide. The startling truth is consumers expect brands to make profit but equally, they expect purpose to be ingrained in brand’s marketing and ROI strategies and are even willing to pay more if they know their expenditure will support the uplift of a needy socio-economic cause. This paradigm shift is seismic and marketers would be well advised to explore the implications to doing ‘business as usual’.
This weekend, from September 28th to 30th 2013 at Putrajaya International Convention Centre (PICC), Malaysia, the acclaimed World Marketing Summit will be in Kuala Lumpur to help Malaysian businesses understand how they can leverage on this consumer shift to gain a leading edge. The global importance of the event has attracted a stellar cast of international luminaries, including Minister Dr. Bernard Kouchner, Founder of Doctors Without Borders; Professor Dr. Hubert Gjizen, Director of UNESCO Asia & Pacific; Dr Ashok Khosla, Chairman of Development Alternatives Group; H.E Badria Al Mulla, President of International Emirates Management for Quality; Mrs Sara Ismail Mohamed, CEO of Al-Bashayer Investment Company , Mr. Frank Beadle de Palomo, CEO of Mothers2Mothers and Sanjit “Bunker” Roy of Barefoot College and recently awarded the prestigious ‘Clinton Global Citizens Awards’ by the Clinton Global Initiative, working in concert to deliver a “Better World Through Marketing”.
World Marketing Summit Malaysia 2013 will achieve two goals. Firstly it will provide a roadmap on how to meet the 8 UN MDGs, resulting in a signed declaration charting marketing’s role in improving 8 billion lives. Secondly, this is a gathering and collective representation of the world’s best marketeers, sharing insights and case studies of how purpose can be injected in to a company’s DNA, elevating consumer trust in turn reducing marketing investment and maintaining the bottom-line. In essence, delegates will see real business examples of how you can make a social purpose contribution without hurting the bottom line. This is the must-attend event for all marketing professionals this year in Malaysia.
Get your registration in now as the deadline approaches for the World Marketing Summit Malaysia 2013: http://wmsmalaysia.org/delegates.html
Passes will also be available at the registration counter of the World Marketing Summit Malaysia 2013 at Putrajaya International Convention Centre