Hong Kong Tourism Board (HKTB) announced today their collaboration with Malaysian online travel agency Tripfez, as part of their efforts to drive more engagement with Muslim travellers. As part of this collaboration, Tripfez promote Hong Kong through a series of marketing initiatives that encourage visitors to discover Hong Kong like a local while enjoying delicious Halal cuisine, convenient prayer facilities and other Muslim-friendly amenities. The Tripfez partnership aims to increase Hong Kong’s visibility among Muslim travellers as a destination that is well equipped to cater to their religious and lifestyle needs. A Muslim Travel Seminar was conducted earlier this year for Hong Kong’s tourism and hospitality industry to better understand the needs of a typical Muslim traveller. “We are thrilled to be working with Tripfez to attract Muslim millennials and elevate Hong Kong’s position as a Muslim friendly destination. As we work to meet the needs of Muslim travellers, we are confident that this partnership will increase awareness of the variety and quality of Halal travel offerings in the city, providing visitors with diverse options to suit every budget and style”, said Regional Director – Southeast Asia of HKTB, Mr Raymond Chan. The Muslim travel market is among the fastest growing segments and Malaysia along with neighbouring Indonesia and China, together are set to contribute 17 per cent of the total global Muslim outbound spend by the year 2020. “Partnering with Hong Kong Tourism Board allows us to build greater awareness about Hong Kong’s Muslim travel offerings and create more awareness of Muslim-friendly activities in Hong Kong”, said General Manager of Tripfez Travel Sdn Bhd, Ummi Haslinda Mohd Rosli.