HP has announced a new portfolio of application transformation software and services solutions that supports organisations to deliver a rich user experience that attracts, engages and retains customers, citizens and employees—anywhere, anytime, from any device.

Recent global research conducted on behalf of HP found that more than 70 percent of chief marketing officers (CMOs) in Asia Pacific leverage mobile applications to engage their customers. However, nearly 85 percent of CMOs indicated that these same customer-facing applications must be more user-friendly to ensure customer loyalty and retention.

HP’s applications strategy is centred on delivering a simplified architecture that enables clients to create innovative and intuitive applications that easily integrate with their traditional and cloud-based environments. As a result, clients will reduce development costs, speed time to market for new applications, increase customer satisfaction and unlock new sources of revenue and innovation.

Enhancements to the HP Anywhere software platform enable developers and organisations to design, build and distribute intuitive enterprise mobile applications that integrate securely with back-end systems, while supporting bring-your-own-device (BYOD) initiatives.

In addition, the newly launched HP Anywhere Developer Zone offers access to HP software developer kits (SDKs), demos and application cookbooks for knowledge sharing that enables developers to accelerate enterprise mobile application design and creation.

HP also announced new solutions that provide greater visibility into application performance running on mobile devices. As a result, clients have the support to rapidly identify and resolve potential problems to maintain high-quality business services. New solutions include:

HP Real User Monitoring (RUM) 9.22 software for monitoring the user experience of mobile applications running on the Android platform.

HP Performance Anywhere Software as a Service for monitoring the performance and availability of mobile applications and wireless networks.

For organisations to maintain relevance, their applications must be available anywhere, at any time and from any device. This requires continuous service from traditional and cloud-based applications to “fuel” the mobile application with rich and relevant information. Applications also must adapt to fluctuations in demand while integrating with disparate systems running in the cloud or on legacy mainframe environments.

New HP Application Integration to Cloud services, built on HP Converged Cloud solutions, integrate applications, information and business processes across private, public and hybrid cloud environments. Using concrete reference architectures based on integration platforms from TIBCO and Red Hat, clients can rapidly and securely deploy applications that deliver new customer experiences.

Additional information about HP’s application transformation software and services solutions is available at www.hp.com/go/modernapps