INSKEN Global Marketing Summit 2017


Finance Minister II to deliver keynote address at the INSKEN Global Marketing Summit 2017

Finance Minister II Datuk Seri Johari Abdul Ghani is scheduled to deliver a keynote address and to perform the launch honours at the inaugural Global Marketing Summit 2017 at the Kuala Lumpur Convention Centre on 16 November 2017 organised by TERAJU’s flagship INSKEN (National Entrepreneurship Institute).

Themed “Selling Your Brand To The World”, the summit will see world-class speakers such as Starbucks Co-Founder Zev Siegl; Manchester United’s former Marketing Director Peter Draper; Porche and BMW, UK, Managing Director Kevin Gaskell and Apprentice Asia winner Jonathan Yabut. Former Air AsiaX and iFlix CEO Azran Osman-Rani will act as moderator.

Zev Siegl will share Lessons from Starbucks and how it has become the most dominant brand around the globe. Peter Draper will share the Manchester United experience. Kevin Gaskell will offer insights on leadership and what it means if you desire to sell to the world. Jonathan Yabut, on the other hand, will demonstrate how to make that pitch.

The Global Marketing Summit 2017 will see an attendance of 1,000 delegates.

TERAJU CEO Datuk Husni Salleh and INSKEN Executive Director Muhd Firdaus Azharuddin will also be present.

RHB Islamic Bank is a Diamond Sponsor and SME Bank is a Gold Sponsor of the Global Marketing Summit 2017 while SME Magazine is the media sponsor. |

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