Established in 1975, Tiau Yoke Food Sdn. Bhd. is one of the market leaders in the local fresh noodles industry. To mark their 40th anniversary, they have unveiled a new brand called Youmee to provide healthier instant noodles to their consumers.
Youmee is an instant noodle brand that is free of MSG, preservatives, food additives, colourings, and chemicals. The first of its kind in Malaysia, there are no sachets of seasonings or deep-fried noodles to be found in Youmee.
The only ingredients used to make the noodles are high-protein flour, water and salt. Inspired by traditional methods, the noodles are air-dried instead of fried, giving them its smooth, chewy and springy texture.
Tiau Yoke Food Sdn Bhd is a family run stronghold in the local fresh noodle industry committed to delivering all-natural products. Their foray into instant noodles adds yet another milestone to their 40 years of innovation as they transform a common processed food into a wholesome, nutritious meal.
“Our company truly believes that doing more of what you love is where happiness lies,” says Tan Lek Keong, the Director of Tiau Yoke Food who spearheaded the healthy instant noodle chapter. “We love indulging in a good bowl of noodles, and we’re thrilled that you can now enjoy instant noodles healthily.”
Youmee is now available at Ben’s Independent Grocer and AEON supermarkets.