iOM has announced iOM LoyaltyTrak, a new end-to-end customer relationship management (CRM) solution designed to enable businesses to capture, maintain, manage and benefit from valuable customer information.

The solution maintains a comprehensive customer database to allow for detailed analysis of buying behaviour and patterns, and enables retailers/service providers to customise marketing programmes and tools accordingly to suit various targeted customer segments, including rewards and redemption systems as well as user-definable membership types and card types, which could be pre-assigned, system-generated or simply be the customer’s ID or phone number.

“The increased focus on customer loyalty amongst businesses in Asia today has prompted us to create iOM LoyaltyTrak to help them easily automate processes and leverage consumer insights to their advantage,” said John Salmon, Vice President at iOM. “The solution is designed to be easy-to-use with intuitive interfaces that allow organisations to reap maximum benefits right from the start.”

iOM LoyaltyTrak also features a web-based self-service facility to enable customers to update personal information and request for promotional vouchers online. It can be fully integrated with WinPOS (POS module of iOM’s Retail Management System, Retailigence), or with other third party POS applications across all industries.