As brands strive harder to keep up with the fast-changing and ever more complex media landscape, Isentia (ASX: ISD), Asia-Pacific’s leading media intelligence company, is driving the future of tracking and reporting on communications campaigns as the only provider of integrated digital and offline media intelligence in Malaysia. “Both online social and editorial media content now have tremendous influence on the purchasing behaviour of Malaysians, who have also enthusiastically embraced online shopping along with the growth in the use of mobile phones,” said Isentia CEO John Croll. “And that is where brands need to be mining their consumer insights and tracking sentiment today,” said Croll at the opening of Isentia’s new Kuala Lumpur offices at Bangsar South. “Malaysia offers tremendous potential for Isentia as comms and marketing professionals understand the need to listen in on consumer chatter as well as offline media news and opinion to help determine their customers’ likes, trends and spending habits, and we are projecting strong double digit growth here.” The new premises reinforce our focus on strong, local client service supporting our global award winning media intelligence platform, Mediaportal as well as our commitment to continued investment in Asia. Isentia’s tools allow communicators and marketing professionals to measure the effectiveness of their media campaigns, evaluate their communications performance and deliver media analytics reports to their teams and stakeholders. “In 2016, professionals understand the importance of tracking responses, conversations and sentiment so that this intelligence can be used to shape their communications strategies and to stay informed on how consumers and the media are reacting to their brand in real time, as issues are developing” said Croll.