LINE, the world’s leading mobile messenger service provider, has officially greets Malaysia at a press conference held today.

To kick off its first local campaign, LINE will be airing a locally-filmed TV commercial starring Siwon Choi, an internationally recognised singer and actor. The commercial was shot in Tasik Ampang Hilir amongst other familiar Kuala Lumpur locations showcasing a couple who, while separated by physical distance, grow closer via their connection on a digital social platform: LINE. This embodies LINE’s global aim, to bridge the growing gap between people in an ever-expanding digital world.

LINE has evolved into much more than a mere mobile messenger app, closely pursuing its goal of becoming a Smartphone Life Platform. With games, tools, social conncetivity and entertainment apps complementing LINE Messenger itself, the LINE family has grown into a multi-faceted platform that allows users to create, share and connect with one another across any platform.

“We expect that 2013 to be  a year of transformation for mobile messengers to become a mobile platform for content distribution. LINE has already established partnerships with many local businesses, corporations, as well as well-known personalities to grow its local content and provide a more enriching experience for our users who are always seeking new ways to enhance their lifestyles,” said Jin-woo Lee, General Manager of the Global LINE Business Office.

In Malaysia, LINE now supports Nokia’s S40 platform and also comes preloaded on Nokia’s Asha smartphones. This is in addition to iPhone, Android, Windown Phone and Blackberry devices – making LINE a truly cross-platform app and bringing its goal of the Smartphone Life Platform closer to reality.

For more information about LINE, please visit its offcial website http://line.naver.jp/en/