LinkedIn, the world’s largest professional network with more than 187 million members worldwide, announced it has surpassed one million members in Malaysia. The one million member milestone is significant following the launch of the Bahasa Malaysia language site in 2011.

The launch of the Bahasa Malaysia language site has spurred a whole new generation of LinkedIn users locally. Professionals in Malaysia are building their professional profile, connecting with a global network, gaining relevant business insights and seeking out their dream jobs.

“This is an important milestone illustrating that Malaysians really understand the economic opportunity that lies behind online professional networking,” explained Clifford Rosenberg, Managing Director Australia, New Zealand & Southeast Asia at LinkedIn. “As our membership continues to grow, LinkedIn has become an avenue for Malaysian professionals to establish their online brand, gain insights, as well as find new business or career opportunities,” he added.

As part of Malaysia’s national goal of tackling Vision 2020 aspirations, companies are moving towards new ways to create a competitive, robust, and resilient economy. LinkedIn’s recently launched Talent Brand Index can benefit Malaysian employers to measure and benchmark the strength of their employer brand and improve their ability to attract top talent.

LinkedIn has seen strong demand and response from companies such as AirAsia, Axiata and MayBank leveraging LinkedIn Talent Solutions to take a more strategic approach to recruitment and retention.

According to a recent Comscore Report, social networking accounts for one third of all time spent online in Malaysia. This is where LinkedIn advertisements in Bahasa Malaysia can benefit local marketers, making it easier for members and businesses to share information and create messages that better resonate with their target audience, delivering more compelling and locally-relevant opportunities.