LinkedIn, the world’s largest online professional network with over 277 million members globally, recently announced that it has crossed 50 million members in the Asia Pacific region. Nine countries in the region now have over 1 million members – India (24+ million), Australia (5+ million), China (4+ million), Indonesia and the Philippines (2+ million each), Japan, Singapore, Malaysia, and New Zealand (1+ million each).
This 50-million member milestone represents nearly a tripling of LinkedIn’s member base in the region from May 2011, when it opened its regional centre in Singapore. In 2013, LinkedIn welcomed more than 7 million new members in India, while 2 million joined the network in Australia and New Zealand. In Southeast Asia, the number of members jumped more than 50 percent to exceed 9 million.
“The strong growth we are seeing in our member base is a great encouragement for us. We still have much to do in terms of connecting all professionals around the world. Accordingly, we are looking to introduce more features to deliver even more value to our members and customers,” commented Hari Krishnan, MD of LinkedIn Asia Pacific and Japan.
Since 2011, LinkedIn has also added six Asian languages to its offerings to offer a more localised experience for members in these markets. It also introduced several Asia-based influencers to enrich the professional knowledge on its platform, including top executives such as Tony Fernandes (Group CEO, AirAsia), David Thodey (CEO & Executive Director, Telstra), Kiran Mazumdar-Shaw (Chairman & Managing Director, Biocon) and Nobuyuki Idei (Founder & CEO, Quantum Leaps, and Former Chairman & CEO, Sony).
As its member base continues to grow, LinkedIn was also able to help clients across the region reach out and engage with a broader audience. These clients include Standard Chartered Bank, AirAsia, SingPost, Lenovo, University of Queensland and Van Heusen.
“Asia is a growth story. As the region increasingly consolidates its position as a key driver of the global economy, our aim is to help professionals and businesses in Asia become even more successful at what they do. Whether it’s expanding professional connections, tapping critical talent or marketing and selling to this influential audience, we’re excited to be able to help connect the dots and create economic opportunities for everyone,” Mr. Krishnan continued.