The award-winning property investor, Magna Prima Berhad has launched a contemporary residential project to suit the lifestyle of a fast paced civilisation. The serviced apartments, which will soon be sprawled on one part of the larger piece of land measuring approximately 10.23 acres.

The Boulevard Serviced Apartments was launched by Miss Universe Malaysia 2013, Ms Carey Ng together with CEO of Magna Prima Berhad, Dato’ Rahadian Mahmud bin Khalil and Executive Director Dato’ Mohd. Rizal Abdullah.

The gross development value of the Boulevard Serviced Apartments; which is phase two of the current Business Boulevard Project, is approximately 205 million. Magna Prima Berhad is positive about its development as a supreme place of rebirth for numerous residents who are seeking a modern contemporary lifestyle in the midst of the bustling city.

The Boulevard Serviced Apartments will feature a 25m swimming pool, children’s wading pool and gymnasium for residents to conveniently relax after a long, tiring day at work. A children’s playground with ample security is also slated to be installed, aligning itself with the 24 hours security and access card system to instil precautions against crimes as well as minimise unforeseen circumstances. A barbeque area, complete with a barbeque set will also be part of the modern infrastructure. A surau will be built in the vicinity.

The residential property will be surrounded by the Retail Boulevard, shop offices as well as a concept mall, serving as a mammoth township that offers a one-stop solution for potential residents who seek ease and accessibility in the nick of time. The shoplots which will be built below the apartments are a plus point, bringing convenience to residents who lead hectic lives.

Strategically located with easy access to vibrant neighbourhoods of Gombak, Selayang, Kepong, Segambut, Sri Hartamas, Jalan Ipoh, Jalan Kuching and other routes, the Boulevard is five minutes away from KLCC. The area will also be supported by the MRR2, SPRINT, Penchala Link, NKVE and DUKE highways.

CEO Dato’ Rahadian Mahmud Mohammad Khalil says that Magna Prima Berhad has beefed up their construction and engineering division and are working towards the completion of the project in a timely manner whilst maintaining stringent quality standards.

The township is expected to see completion by December 2014.

Rahadian also said that the property market will not be affected in any way as properties are tangible assets and seldom depreciate in value, when asked about the coming general election.