Some 5 months ago, digital marketer Jonathan Wong left his job at the largest online fashion retail company in Singapore and forked out all of his savings to create what he now thinks is a dream-come- true.
Z’NG – A true-blue Malaysian footwear brand, aims to take on big names like Jimmy Choo, Tory Burch, Brian Atwood, and Pierre Hardy in the next 5 years via digital means.
Set to capture female audience from 20 – 50 years old who desires to don on sophisticated footwear without having to burn a hole in their purses all collections are created revolving around three guiding principles: Sophistication, practicality, and affordability.
Launching its official online store by early 2013 (January 2013), Jonathan, looks forward to building an aspiring team, to own a flagship store by middle of 2013, and to expand the brand across the region.
Having gotten endorsements from Hanie Hidayah – the well-known fashion & lifestyle blogger, Wendy Lee – President of MABIC (Malaysian Association of Brand & Image Consultants), and with designs that are adored by Winnie Loo – Founder & Creative Director of A Cut Above Group, this is only a small step for the brand gearing towards global take-on.