Malaysia Airports Holdings Bhd (MAHB) is aiming for a 10 to 15 per cent increase in retail sales this year at the Kuala Lumpur International Airport (KLIA) and Low-Cost Carrier Terminal (LCCT).

Senior Genaral Manager (Commercial Services) Faizah Khairuddin said last year’s performance was good, with the group recording RM1.3 billion total sales at KLIA and LCCT.

“We performed better than the overall Malaysian retail market, which stood at six per cent,” Faizah said, adding MAHB’s aim is to improve customers’ experience.

She said to support this target, the group is investing RM8 million in its sales campaign this year.

“MAHB would like to see travellers spend an average of RM250 per passenger at the KLIA by year-end compared with between RM150 to RM180 currently,” she told reporters after the “Indulge Till You Fly” prize giving ceremony here Wednesday.

At the same event Malaysia Airports launched its latest mobile application, a directory of outlet locations, promotions, and airport services and facilities.

Present was MAHB chairman Tan Sri Dr Wan Abdul Aziz Wan Abdullah.

The mobile application developed by Malaysia Airports is available for download from iTunes and play store. It can be operated on both iOS and android platforms and comes with facebook, twitter and email social sharing functions.

Faizah said: “Many passengers spend time wandering through the airport in search of their favourite outlet while waiting to board a flight.

“The introduction of this new application will mean that now they have all the required information even before they arrive at the airport, thus enabling them to better plan their time at the airports for a stress- and hassle-free experience.”