Malaysia Healthcare has signed a strategic partnership agreement with NCH Consumer Healthcare from Bangladesh, for patient referrals to Malaysia.
Healthcare traveller spending from Bangladesh to Malaysia has been increasing with a growth of 34% in 2016 from 2015. Malaysia Healthcare Chief Executive Officer, Sherene Azli said Malaysia is eager to leverage on NCH Consumer Healthcare vast network to expand their horizon and presence in Chittagong, which has over 2.5 million population.
“Malaysia Healthcare seeks to establish a stronger brand presence, as well as build greater relationships with Bangladeshi consumers and industry stakeholders. The Asian market plays a key role in our development strategy, with Bangladesh being one of our strongest markets, and one we want to engage with more closely”, commented.
Malaysia Healthcare’s growth over the years has been encouraging with 643,000 healthcare travellers in 2011 to more than 921,000 travellers in 2016 receiving treatment in Malaysia. Though faced with economic challenges in 2016, healthcare travel in Malaysia grew by 23% from 2015, collecting RM1.12 billion in hospital revenues.
NCH Consumer Healthcare is an established pharmaceutical company in Bangladesh, and have been in operations in the country for more than 30 years. Hoping to expand their portfolio by venturing into healthcare travel, and after having seen Malaysia as the preferred destination for healthcare travellers, NCH is targeting Malaysia as a primary location for their new business venture.
To ensure a seamless end-to-end care, the Malaysian Immigration Department with the support from the High Commissioner’s office in Bangladesh has implemented special considerations for registered medical travellers, where visa applications are fast-tracked from 5 working days to only 2, and within 12 hours for emergency medical cases.
Staying true to its promise in providing world-class quality healthcare, Malaysia enacts stringent regulations and standards for safety and quality healthcare set by the Ministry of Health, benchmarked against the highest standards in the world, as well as providing highly qualified healthcare professionals that have received medical training from renowned institutions in Malaysia, the UK, USA, Australia and Europe.
Source: Media Release