Recently, 25 products voted by 2,000 consumers, were announced as Product of the Year Malaysia (POY) winners in their respective categories at a glitzy ceremony at the Sime Darby Convention Centre. “The winners were decided from the results of a consumer research study by Nielsen Malaysia. This was done after a panel of judges met to shortlist and streamline the entries,” said Professor Harmandar Singh, Director of Product of the Year Asia. “The Product of the Year logo tells consumers this is a good product, not because we say so, but because consumers chose that product as the best in its category.” “Now in its fourth year, Product of the Year in Malaysia is fast becoming the benchmark of consumer confidence in Malaysia,” adds Harmandar Singh, “Starting July 2017, consumers across Malaysia can shop easily by recognising the latest winners with the red Product of the Year logo which will be on packaging, advertising and in-store displays.” The Product of the Year awards is in over 40 countries and across the five continents. Winning products for this fourth Product of the Year Malaysia awards are for new products or innovations in 2016. The brainchild of French entrepreneur Christian Le Bret, the Product of the Year marketing concept was launched more than 26 years ago, with the critical objective of the need for a robust mechanism to allow consumers to be well informed about new and innovative products. This year’s POY Jury members for 2017/18 were:
  • Rozina Aziz – Chief Marketing Officer, ASTRO GS Shop Sdn Bhd
  • Daniel Lim – Senior Marketing Manager, GCH Retail (M) Sdn Bhd
  • Ronan Lee – GM of Marketing, 7-Eleven Malaysia Sdn.Bhd
  • Prof Dr Mohammed Zin Nordin, Sultan Idris Education University (UPSI)
  • Rachel Tan – Head of Marketing, Shopee Mobile Malaysia Sdn Bhd
  • Pat Wahid – Marketing Consultant
  • Ronnie Tan – Senior GM, Marketing Comms, Sogo (KL) Department Store Sdn Bhd
  LIST OF POY WINNERS 2017/18: CATEGORY:          Air Freshener WINNER:               Glade Sensation Fresh Lemon CATEGORY:          Body Wash WINNER:               Dettol Gold Body Wash CATEGORY:          Carbonated Drinks WINNER:               Tropicana Frutz CATEGORY:          Cereals WINNER:               Nestlé Omega Plus with Oats CATEGORY:          Chocolates WINNER:               Kit Kat Crunchy Peanut Butter CATEGORY:          Coffee Mix WINNER:               Nestlé Latte Series CATEGORY:          Diapers WINNER:               Drypers Drypantz CATEGORY:          Dish Washing Liquid WINNER:               Zip Dish Washing Liquid in Lemon Verdana CATEGORY:          Energy Drink WINNER:               Red Bull Blue & Silver CATEGORY:          Fabric Softener WINNER:               Downy PARFUM Collection CATEGORY:          Facial Cleanser WINNER:               Biore Men Facial Foam Deep Clean Action Super Scrub CATEGORY:          Fruit Drinks WINNER:               Sunquick Tetra Pack CATEGORY:          Green Tea WINNER:               Oishi Green Tea CATEGORY:          Health Food Drinks WINNER:               Milo 3-in-1 Activ-Go CATEGORY:          Household Cleaner WINNER:               Mr Muscle 5in1 Multi-Purpose Cleaner Lavender CATEGORY:          Ice Cream WINNER:               Magnum Pink/Black CATEGORY:          Instant Noodles WINNER:               Maggi Royale Thai White Seafood Tom Yam CATEGORY:          Isotonic Drinks WINNER:               100 Plus Edge CATEGORY:          Laundry Detergent WINNER:               Breeze Colour Care CATEGORY:          Mouthwash WINNER:               Listerine Total Care CATEGORY:          Sanitary Protection WINNER:               Kotex Overnight CATEGORY:          Shampoo WINNER:               Sunsilk Anti-Dandruff CATEGORY:          Snacks WINNER:               Mister Potato Honey Cheese CATEGORY:          Toothpaste WINNER:               Colgate Maximum Cavity Protection with Sugar Acid Neutralizer CATEGORY:          Toothbrush WINNER:               Oral B All Rounder 3D White Contact Person: Sandesh Singh on 03-7726 2588, Website: ========================================== ABOUT PRODUCT OF THE YEAR: In Malaysia, the Product of the Year seal is backed by the votes from more than 2,000 consumers, through a nationally representative online and face-to-face survey conducted by The Nielsen Company. Product of the Year is the world’s largest consumer-voted award for product innovation. Established 30 years ago, POY now operates in over 40 countries with the same purpose: Guide consumers to the best products & services in their market and reward manufacturers for quality and innovation.