While Malaysians are satisfied overall with government approaches to bring affordable property to the people, the majority still feel that a more targeted approach could be taken to address this pressing gap in the property market, according to the PropertyGuru Consumer Sentiment Survey H2 2018.
The sentiment comes amid widespread perceptions that property prices remain high in the country, with unfavourable market timing, and lack of capital and good financial options also cited as challenges by property seekers. “In 1Q 2013, 93% of participants in the PropertyGuru Consumer Sentiment Survey expressed dissatisfaction with housing initiatives available at the time. “This has decreased to 63% in the recent H2 2018 survey, with satisfaction rising from 7% to 22% over a similar timeframe. “These movements reflect increasing confidence in public sector initiatives over the past few years, with Malaysians wanting the government to up the ante in their initiatives to provide more affordable national housing for the masses,” said Sheldon Fernandez, Country Manager, PropertyGuru Malaysia.
Low Uptake of Existing Affordable Housing Programmes
According to the survey, actual uptake of national affordable housing programmes is low, despite demand for such initiatives. Only 19% of survey participants applied for the 1Malaysia People’s Housing (PR1MA) scheme, for example. Participation rates ranged from 4%–9% for other initiatives such as Rumah Selangorku, the Federal Territories Affordable Housing Project, My First Home Scheme, 1Malaysia Civil Servants Housing and MyHome.
In fact, 41% of respondents reflected that they were not qualified to apply for such national housing initiatives. “A large segment of home seekers is either not qualified, or unaware about existing affordable housing initiatives. That has deterred them from applying for or even considering these options. “Another challenge is the lack of consensus on what exactly constitutes affordable housing itself. Baseline prices vary from location to location.
“That being said, the majority (nearly eight out of 10) of respondents considered properties in the RM300,000 to RM500,000 range to be on the affordable spectrum,” added Fernandez.
Financing Challenges for Young Malaysians
At the heart of the affordability debate are property prices which have rocketed skywards in recent years, with 76% of Malaysians anticipating continued price increases in the next six months, indicating prevailing negative price sentiment in the market.
Regardless of price movements, household income in Malaysia has failed to rise commensurate with costs. This has caused many to cite unfavourable timing and market conditions as a factor in their property decisions. “Our survey found that more than half (51%) of respondents had resorted to withdrawing their Employees Provident Fund savings at least once to purchase properties. “67% of Malaysians have a budget of RM500,000 or less for property purchases,” mentioned Fernandez. This is supported by recent Bank Negara Malaysia reports, which found that 61% of loans approved in 2018 were undertaken for properties below RM500,000. In total, banks distributed RM133 billion in home financing to some 350,000 borrowers during that year.
Given income stagnation in the country, the younger generation has been particularly hard hit by property financing issues. More than 70% of home seekers under 29 years of age, for example, see prevailing interest rates in Malaysia as excessively high.
Further challenges for home buyers seeking financing include unfamiliarity with the paperwork involved, unfavourable credit histories, unstable sources of income and other outstanding debts that contribute towards high debt-service ratios in the country, such as car loans, personal loans and outstanding credit card debts.
To address loan rejections, PropertyGuru recently introduced Home Loan Pre-Approval to increase their chances of getting a loan. It empowers home seekers to know for sure how much they can borrow from their bank, even before they apply for a loan. Once they know their qualified loan amount, which is 99.9% accurate, they are immediately matched with homes they are pre-Approved for, giving them instant access to preferential rates by bank partners.
Primary Markets as a Silver Lining of Growth
“Looking at the bigger picture in terms of market appetite, we continue to see Johor, Penang, Kuala Lumpur and Selangor as primary contributors to transactions in 2018, with 75% of loans approved undertaken for properties in these areas,” commented Fernandez. Asking prices generally trended downwards or sideways in Q1 2019, as the market adjusts to larger economic tides. However, the Johor, Penang and Kuala Lumpur markets registered marginal quarter-on-quarter increases of up to 0.5%, in line with their role as key focuses of national development.
Location-wise, the PropertyGuru Market Index Q1 2019 report found areas of high demand for affordable properties in Klang and Shah Alam. This demand is catalysed by the upcoming Light Rail Transit (LRT) Line 3 alignment linking these areas to the city centre. In addition, the emergence of townships such as Bandar Rimbayu, Eco Sanctuary, Tropicana Aman and Setia Eco Hills sustains increasing demand for landed properties in Selangor. These hotspots also point towards fresh avenues for developers and authorities to explore in terms of affordable housing initiatives.
In terms of property types, more Malaysians cited interest in landed, semi-detached and mixed-use projects, with home seekers expressing fewer intentions to buy terrace, condominium, flat/apartment and bungalow properties.
Positive Sentiments Moving Forward
“With recent economic trends and a new government, we are also seeing positive developments and a stable employment market. “Nevertheless, home ownership is still a far cry for many as there is still a demand-and-supply mismatch. This is reflected by the overall trendline decline of the PropertyGuru Market Index,” said Fernandez.
In the first quarter of the year, the PropertyGuru Market Index was reported at 85.4, down from 85.6 in Q4 2018. This indicates dampened sentiment on the part of sellers, with asking prices moving downward in the mid term and sideways in the short term. Government initiatives such as the Home Ownership Campaign are expected to stimulate buying appetite in the short to mid-term. This is seen in the increase in the Property Sentiment Index to 44 in H2 2018 from 39 in H1 2018, as well as the increase in asking prices for Kuala Lumpur in the same time period.
About the Reports
The PropertyGuru Consumer Sentiment Survey H2 2018 was based on a sample group of 944 participants, responding to online questionnaires. The majority of respondents comprised 30 to 39 year olds from the PMEB (professionals, managers, executives and businessmen) working demographic and medium to high-income households in Klang Valley.
The Property Sentiment Index is a benchmark of overall satisfaction with the real estate climate in Malaysia, based on consumer perceptions of market conditions, external realities and long-term potential growth. Finally, the PropertyGuru Market Index is an aggregate of seller sentiment based on 450,000 residential property listings on PropertyGuru.com.my.