GO Communications was selected following a multi-agency pitch to represent the newest IPTV channel in Malaysia, MaxMan.TV, which is also the only one in the country offering programming targeted exclusively at a male demographic. Under the terms of the agreement, the two companies will work collaboratively to promote MaxMan.TV, with activities to include not only media relations, but awareness and reputation building through strategic campaigns, stunts and activities. MaxMan.TV was conceived by Izmir as a testosterone-fuelled channel designed exclusively for men, available on a variety of internet-ready devices including computers and tablets and offering programming from an extensive catalogue of primarily action-oriented shows from around the world, including movies, television series and sporting events. A sampling of the shows already available on MaxMan.TV include LilyHammer, Top Boy, Borgia, the Vanguard series, Ultimate Fighting Championship and WGC Ultimate Gamer, as well as shows from countries such as Ukraine. Many of the shows available on MaxMan.TV are being offered for the first time in Malaysia and in the case of certain other titles, for the first time in Southeast Asia.