The Malaysia External Trade Development Corporation (Matrade) will lead a marketing mission of 32 Fast-Moving Consumer Goods (FMCG) companies to Singapore from 29 May – 31 May 2013.

This is considered the largest business delegation to visit Singapore this year with the objective of promoting Malaysia’s various FMCG products.

It is also to explore opportunities for collaboration with Singaporean companies in producing FMCG products for other markets.

Naim Abdul Rahman, Matrade’s Trade Commissioner in Singapore said: “Among the programmes arranged are roundtable sessions with the Singapore Food Manufacturers’ Association.

“There will also be one-on-one business meetings and a visit to Singapore’s largest consumer food expo, the Singapore Food Expo 2013.”

He said Matrade is working with several business and trade associations in Singapore to maximise the publicity for the incoming delegation.

“The Singapore Malay Chamber of Commerce and Industry (SMCCI) is encouraging Malay Muslim entrepreneurs involved in FMCG to take the opportunity to meet up with the Malaysian delegation.

The FMCG is a wide sector comprising products such as food and beverages, toiletries, grocery items as well as consumer electronics.

“Malaysia’s export of processed food to Singapore in 2012 alone was worth RM1.94 billion. This is close to 15 per cent of Malaysia’s total exports worldwide,” Naim said.

Matrade has to date arranged over 100 business meetings between the delegation and Singaporean companies.