(left) Mercedes-Benz Malaysia President and CEO, Roland Folger and Vice President, Sales and Marketing, Kai Schlickum with the newly launched S 400L HYBRID, now available with full duty exemptions.

Mercedes-Benz Malaysia Sdn Bhd announced that the price tag of RM587,888 has been set for the new Mercedes-Benz S400L Hybrid that was launched to the market end of March 2014.

Mercedes Benz Malaysia has invested in a total of RM15 million in readying its assembly plant for the S400L hybrid to support Malaysia’s aspiration of making the nation an Energy Efficient Vehicle (EEV) hub.

“We have worked hard to bring the S-Class as a hybrid to the Malaysian Market. Having invested a considerable amount in preparing our assembly and manpower at our Pekan Plant. This marks another great achievement and certainly a milestone for Mercedes-Benz Malaysia,” said Mercedes-Benz Malaysia President and CEO, Roland Folger.

Kai Schlickum, Vice President, Sales and Marketing added, “With the s400L HYBRID qualifying and receiving full duty exemptions, we are proud to be able to contribute in helping Malaysia fulfil its ambition of becoming a regional EEV hub.”

The S400L HYBRID is a one-of-a-kind vehicle that boasts the latest technological innovations from Mercedes-Benz. As with every generation before, the new S-Class sets standards across the board to retain its accolade as the best automobile in the world. With the three engineering priorities “Intelligent Drive”, “Efficient Technology” and “Essence of Luxury”, the new S-Class extends the boundaries of technology on many levels.

Perfection down to the last detail results in “The Essence of Luxury” as pursuit is particularly noticeable in the interior, new ideas, and high standards.

The same applies to safety, with the PRE-SAFE ten years ago and continued with DISTRONIC PLUS has resulted in a new comfort and safety. Mercedes-Benz refers this as “Intelligent Drive”, a new system that makes the new S-Class more comfortable and safer.

The S-Class uses an “Efficient Technology” that almost halved fuel consumption in the 150 kW output category to 4.4 litres per 100 kilometres.

Mercedes-Benz Malaysia initiated the assembly project in Pekan towards the end of 2011, with the first car assembled approximately 27 months later.