To end the productive year of 2012, the Malaysia Convention & Exhibition Bureau (MyCEB) presented its current achievements and revealed its future plans to further boost Malaysia’s business tourism industry in its recent 2012 Media Briefing session. MyCEB serves as a one-stop centre to assist meeting and event planners to bid for and stage regional and international business tourism events in Malaysia and act as a conduit for national product development. Beginning with just the Business Events Unit, another portfolio was added into its scope with the inception of the International Events Unit in 2011. MyCEB’s roles was further extended into bringing in major international events revolving around music, arts, entertainment, sports and lifestyle into the country as well as supporting homegrown and home-hosted events. BEU’s interest in increasing arrivals through consistent messaging in promoting the country include efforts such as its newly launched incentive campaign known as ‘Malaysia- Asia like never before’. With a stellar performance in 2012, MyCEB is well on its way to achieve its mission under the ETP to grow business tourism arrivals of the country.