In an effort to internationalize the local association sector, the Malaysia Convention & Exhibition Bureau (MyCEB) has successfully organized an Association Dialogue session recently. The initiative which aimed to further grow the industry provided insights of the thriving associations industry and how it relates to the business events industry, ways to motivate members and volunteers as well as to serve as a platform for networking and idea-sharing. The session featured international speakers John Peacock, General Manager of Associations Forum and Linda Gaunt, CEO of Meetings & Events Australia. Both industry experts presented various insights and valuable knowledge on subjects which include establishment of an association, recruiting and guidance of finances management. MyCEB’s Association Dialogue session is the first in the country to be conducted with the presence of international speakers on a holistic approach to manage an association.