Mach by Hong Leong Bank, a Hong Leong Bank sub-brand that embodies modern lifestyle banking customised for the Gen Y, was officially launched at its Mid Valley branch. Recognising the fundamental shift in consumer lifestyle by the Gen Y segment, Mach by Hong Leong Bank is designed to meet the demands of this market. Products, services andMach by Hong Leong Bank branches are tailored for an engaging and personalised experience in line with the expectation of this segment. Customisable services, eco-friendly processes, non-intrusive high tech self-service concepts, convenient locations and fast turnaround time are key hallmarks of Mach by Hong Leong Bank. The brand engages the market with a new concept bringing together “bricks and clicks” to best serve the next-generation consumers with a dedicated packaging of “life-starter” products that are adapted to their lifestyles. For further information, customers can visit any of the Mach by Hong Leong Bank branches, log on towww.machbyhongleong.com or call Mach Helpline at 03-7951 1988 (9am – 5pm, Mondays – Fridays).