Backed by the phenomenal success of enabling advertising based monetisation for Windows Phone 8 developers, Nokia and Vserv.mobi are now strengthening their partnership across countries. Vserv.mobi, an award winning mobile advertising exchange launched its WP8 SDK last quarter, with advanced capabilities to fast track app monetization for developers. Within a short span of time, Vserv.mobi has become a prime monetisation partner for Nokia in Vietnam.
Vserv and Nokia together have empowered over 150 WP8 mobile app developers in Vietnam who are now generating on an average US$3 to US$5 eCPM and 10% CTR.
Commenting on the success, Fabien Lotz, Head of DX, Nokia Vietnam, said, “Nokia has always believed in reinvigorating the mobile internet ecosystem. This success just shows that we are committed to scale up and enhance the monetization opportunities for our developers. With Vserv.mobi, we have a partner who reinforces our thoughts and strives towards the same goal. Via effective developer competitions, coffee workshops & University engagement among other activities, Vserv has played a critical catalyst in the success of WP8 Vietnamese developers, now emerging as a powerful and profitable platform.”
David Yin, GM, Global Developer Alliances, Vserv.mobi, said, “We are thrilled with our partnership with Nokia and the success of the WP8 platform in Vietnam. In the last few months, Nokia WP8 devices have acquired a large market share in Vietnam and this is translating into better returns for publishers over other platforms. As this ecosystem continues to grow globally, we are dedicated to replicate this success across markets with Nokia by relentlessly driving higher earnings for developers.”
Vserv’s WP8 SDK allows developers and multi-app publishers to integrate over 10 mobile ad formats. It also enables premium full screen launch, exit ads, Global hybrid mediation and analytics.