Procter & Gamble (P&G) Malaysia Sdn. Bhd. today announced that it will be awarding distribution rights to Kim Teck Cheong Consolidated Bhd (KTC) to cover the East Malaysia market, taking over from CK Alliance Sdn. Bhd. (CKA), which had previously held the distribution rights for Sarawak. Effective 1 October 2016, the consolidation will mean KTC, via its subsidiary KTC Borneo, will cover all of East Malaysia, encompassing Sabah, Labuan and now Sarawak. KTC will also be P&G’s appointed distributor for Brunei acting via Ben Foods (B) Sdn. Bhd. The move for consolidation is to streamline P&G’s supply chain to make it more efficient and better serve retailers and consumers. Ong Yuh Hwang, CEO of P&G Malaysia, Singapore & Brunei said, “We would like to thank CKA for the strong partnership with P&G over the last 20 years. They have been instrumental in representing P&G’s stable of brands, building the foundation and making our market presence felt in Sarawak.” He continued, “We are confident that KTC, with their vast experience and knowledge of the local market, will continue the great work done by CKA in expanding our reach in East Malaysia to provide branded products and services of superior quality and value that improve the lives of consumers.” Procter & Gamble Malaysia Sdn. Bhd. was established with the global acquisition of Richardson Vicks company in 1987. Since then, the company has grown from strength to strength and is now selling a superior portfolio of products like Pantene, Head & Shoulders, Rejoice, SK-II, Gillette, Oral-B, Dynamo, Downy, Ambi-Pur, Joy and Vicks. Most of these brands are number 1 or 2 in their market categories in Malaysia. The P&G East Malaysia distributors serve over 3000 customers from a combination of hyper / supermarket, mini market and traditional trade.