Malaysian F & B group Secret Recipe Cakes & Café renowned for its award-winning cakes and fusion culinary delights, officially signs on a partnership agreement with Darden Restaurants, Inc. USA in Orlando, to develop and operate Darden’s restaurant brands of Red Lobster, Olive Garden and LongHorn Steakhouse in Malaysia.
The area development agreement with Darden Restaurants, Inc. is in line with Secret Recipe’s expansion plan, which will grow its current F & B portfolio upwards immensely while leveraging from the economies of scales and success of Secret Recipe group in Asia.
“The signing of the agreement with Darden Restaurants, Inc. will be a very positive boost for Secret Recipe’s portfolio, in line with our expansion plans for the group. Back at the home front in Malaysia, we have just launched a modern vegetarian dining concept named Beyond Veggie with positive off takes from customers. With further injection of Darden’s Red Lobster, Olive Garden and LongHorn Steakhouse, we will expand and scale up our group portfolio very quickly. Darden’s restaurant brands and values fit very well with our operating principles, which include fine-quality food and service”, commented Secret Recipe Group CEO, Dato’ Steven Sim during the announcement of the agreement at Darden Restaurants, Inc.’s headquarters in Orlando, Florida, United States of America.
Darden Restaurants, Inc. is listed on the US (NYSE:DRI) stock exchange and is one of the world’s largest full-service restaurant companies with more than 2,100 restaurants, generating over $8.5 billion in annual sales.
“We are extremely excited to be represented in Asia and to work with a remarkable partner, Secret Recipe group in Malaysia, on our expansion plans for the region. We believe Secret Recipe group is an ideal partner and local chain restaurant operator with strong infrastructure, market knowledge and ready market penetration in Southeast Asia” said Kim Lopdrup, President of Darden International.
Secret Recipe group will operate Red Lobster, Olive Garden and LongHorn Steakhouse in stages with an initial target of 13 outlets in Malaysia, starting off in the first half of 2014. Red Lobster is an iconic American seafood restaurant specializing in fresh lobster and wood-grilled seafood, while Olive Garden specializes in Italian dining offerings. LongHorn Steakhouse is known for its great steaks and feel of the American West.
Taking pride in their successful Secret Recipe brand of cakes and fusion food delights with more than 300 outlets to date in the region, Secret Recipe group is set to revolutionize the casual dining scene to the next level with the collaboration with Darden Restaurants, Inc. on these upcoming new f & b ventures and offerings for the Asia market.