The real and possible dangers posed by the Wuhan coronavirus, businesses throughout the world has taken a hit; especially the tourism industry. This sting is especially painful for nations whose tourism industry contributes a huge portion to the GDP.
Thailand is one such nation. The Thai Tourism and Sports Ministry is now planning to roll out a marketing and development plan soon. This comes after the cabinet has approved a 500 million baht budget on 4 February 2020 to compensate for the lull in tourist numbers linked to the spread of the coronavirus.
Tourism and Sports Minister Phiphat Ratchakitprakarn said the plan will be developed after the Tourism Authority of Thailand (TAT) and the Tourism Department have further discussions about the campaign.
The minister also stated that the budget should be distributed within two months, focusing on renovating busy tourism sites and marketing campaigns. In addition, the TAT held meetings with the private sector to commence a cooperative stimulus plan aimed at both international and domestic markets.
With several new tourism projects already on the way, the agency plans to host Thailand’s Songkran celebration on a nationwide scale in an attempt to boost the number of local and international tourists, length of stay, and tourism receipts.
TAT governor Yuthasak Supasorn has said that a series of events will have to be rolled out every month in order to keep Tourism in Thailand relevant. The more confidence tourists have in Thailand will translate to more local businesses having recurring income to maintain their businesses during hard times.
“In an internal meeting, the TAT decided to hold a workshop on new tourism plans,” Mr Yuthasak said. “We’ll gather all necessary information, such as hotel occupancy and cancellation rates across Thailand, to evaluate the impact and come up with the right plan to stop the bleeding.”
Other measures that the Thai cabinet has approved include a tax cut for jet fuel to assist local carriers. Thai Lion Air (TLA) chief executive Aswin Yangkirativorn said local airlines will appreciate this attempt to help carriers cope with the declining tourism.