BMW Group Malaysia today introduced the latest edition of the world’s most famous successful premium sedan – the all new BMW 3 Series. Introduced in three variants of the BMW 320d, BMW 328i, and BMW 335i the latest BMW innovations is further enhanced the stellar performance. The new premium sports sedan has led the field in introducing the latest technological capabilities of the BMW Group. Mr. Geoffrey Briscoe, Managing Director of BMW Group Malaysia reported saying that the BMW 3 series is the best-selling sports sedan in the premium segment and they are confident that the all new Sixth Generation BMW 3 Series will continue to set a higher benchmark in automotive history. He added, the BMW 3 Series Sedan embodies the core values of sportiness, elegance and dynamics with sharp lines exterior design it is recently awarded an honorable mention at the Red Dot Awards 2012 for a particularly accomplished detail solution.