On the back of the success of first two instalments of The Inside Track, The International Advertising Association is pleased to announce that it will be presenting a  3rd instalment, titled  Uncovering Insights, The Weapons of Mass Conversion on 26 November 2013.  This is a must for anyone seeking an edge in business through branding.  

How do great brands like Coke, Apple, Nike rule the world? By capturing the imagination of the masses and converting them into loyal fans. But why does one brand capture the world’s imagination, while another fades into ignominity? The difference lies in the insights (or lack of it) entwined in a brand’s DNA and marketing efforts.

So what are insights? The term bandied is around a lot in marketing and advertising, but what exactly does it mean? And how can it be turned into a weapon for mass conversion for a brand?

This edition of The Inside Track will answer these questions and more. An incredible line-up of luminaries have been gathered to shed some light on what are insights, how to identify them, how to uncover them and how to use them.

Here’s a peek at the speakers and what they have in store for us.

Andreas Vogiatzakis : First there was an insight…

Andreas is one of greats of the media industry. He is CEO of the gold-award winning OMD & PHD agencies in Malaysia and was inducted into the International Who’s Who in 2009. Andreas will start at the very beginning – touching on the topic of how to identify insights and how we can use them.

Shylendra Nathan : Google tools & insights

Before joining Google Malaysia, Shylendra Nathan was known to the digital community as the person behind the success of Mudah.my. Shylendra will share with how you can harness the power of Google tools to extract insights into what consumers are thinking, feeling and doing from the rich real-time data that makes up the World Wide Web.

Chris Wee : Occupy News Feed

Chris Wee is one of Malaysia’s social media pioneers, being Head Strategist at SAYS.com, a  community of over 390,000 Malaysian social media users who work with 80 leading brands to connect with the social media generation. Chris will share with the insights on social media sharing gained over the course of running 1,000 social media campaigns and stalking 4,000 facebook users that sheds light on what is required to occupy the social media newsfeeds.

Chin Weng Keong : Insights : Beyond the numbers

Chin Weng Keong is another one of Malaysia’s digital pioneers, quitting his comfortable advertising job to found what was to become one of Malaysia’s top digital agencies Arachnid, now Saatchi & Saatchi Arachnid. Weng Keong shares with us how insights can be found outside of data and numbers, if only we opened our hearts and listened to our guts.

Anirban Ganguly : An Insight into Insights

Anir is an award-winning Idea Engineer who has worked with multinational creative and media agencies across the Asian continent on a wide variety of blue chip brands. Anir will shed light on some of the common insight faux pas and introduce insight mining tools that you can use to uncover the gems that you can build your campaign upon.

Don’t miss this opportunity to pick the minds of our foremost media, digital and creative strategic planners on uncovering insights that can propel your brand and business to greater heights. Registration details are as follows:

Date              :   26 November 2013

Time             :    9am-1pm

Venue           :    Auditorium, KL & Selangor Chinese Assembly Hall

                          No. 1, Jalan Maharajalela

                          50150 Kuala Lumpur

Fees             :    RM220      IAA members

                          RM320    4As, MAA, MSA, MDA, IPRM and PRCA members

                          RM420    Public

Who should attend    :    Account Managers, Brand Managers, Strategic Planners, Marketing Managers, Media Planners and Creatives. Anyone who wants their brand to achieve world domination.

For further details, or to register please visit www.95percent.com.my/the-inside-track or contact Mona at 03-2095 2995 or mona@percent.com.my