The 8th Malaysian Media Awards ceremony, themed Friday the 13th, which took place at the Royale Chulan Hotel on 13 July 2012 (Friday), was a ‘frightfully’ exciting evening for the media industry as the Media Specialists Association announced the winners for the MMA 2012. The Media Awards ceremony was attended by representatives from leading advertising, creative and media agencies, advertisers, as well as media owners. With 342 entries this year, participants of the MMA 2012 vied for the Gold, Silver and Bronze awards in fourteen categories, the grand prix award, and the Advertiser of the Year and Agency of the Year awards. The awards are conferred in recognition of their strategic brilliance, innovation and outstanding results of media campaigns within the industry in Malaysia. The jury panel, represented by a diverse group of 33 individuals, including the members of MSA and their clients, Malaysian Advertisers Association (MAA), Association of Accredited Advertising Agents Malaysia (4As), Malaysian Digital Association (MDA), and sponsors of the Malaysian Media Awards 2012 contributed their unique industry experience into the voting process. The entries were judged based on three criteria: Solutions (Insights/Ideas), Executions and Results.