Packet One Networks (Malaysia) Sdn Bhd (“P1”), South East Asia’s leading 4G broadband provider launched a new consumer campaign themed, Tukar Tak Tukar. The campaign aims to get 3G users looking for new broadband services to seriously consider P1’s latest 4G promotion plans which give significantly more usage quota and attractive rebates.

A key highlight of the campaign is P1’s collaboration with five local popular YouTubers; Grim Film, KYO Propaganda, Dan Khoo Productions, The Ming Thing TV and Joseph Germani to produce six entertaining videos on “change.” These videos will be launched on P1’s Tukar Tak Tukar micro-site over six consecutive weeks starting on 12 October.

P1’s collaboration with young and local YouTubers continues to affirm both the company’s commitment to support local creative talents and their focus on new media channels.

The micro-site will also raise awareness on the benefits of changing to 4G broadband plans by P1 with their all-out year-end promotion. P1 is offering contract subscribers 100GB more usage quota and a free dect phone for their ForHome™ or combo OnePlan™: Its mid to high ToGo™ plans have uncapped 4G speed and comes with a free 4G MiFi (personal WiFi device). On top of it all, subscribers to all of P1’s mid to high 4G plans will enjoy a bonus RM200 rebate.

To view the viral videos and to find out more about P1’s latest year-end promotions, please visit www.tukartaktukar.my