The Women’s Tennis Association (WTA) recently launched the “Road To Singapore”, a season- long campaign which will see the WTA stars through their journey from the beginning of the year to its culmination during the season-ending WTA Championships in Singapore. For the first time in the 44-year history of the WTA Championships, a city in Asia-Pacific will host the prestigious year-end event, which will take place during October 17-26, 2014, and through 2018.

“I am starting my 2014 season, but I’ve already made qualifying for the WTA Championships one of my biggest goals,” said Serena Williams, WTA World No.1 and four- time WTA Championships winner. “I am really excited about the WTA Championships being held in Singapore for the first time, as it’s an amazing city that I’d like to visit. Women’s tennis is definitely growing and becoming more and more global each year.”

The fans of women’s tennis will have the opportunity to get closer to their favorite stars and the Championships via a season-long “Road To Singapore” journey. Throughout 2014, fans can be fully engaged with the Championships and WTA Stars’ journeys to Singapore by visiting the newly launched Championships website www.wtachampionships.com and becoming “A Road To Singapore Insider”. Through the dedicated platforms, newly launched for the “Road to Singapore” adventure, fans will enjoy an unparalleled access to their favorite players’ season-long journey, including enhanced editorial coverage across all platforms.